EkoMarket: one expression across many customer touchpoints.

One identity across stores, packaging and ecommerce.

The EkoMarket website on a laptop among fruit, vegetables and bread

Client: EkoMarket
Industry: Grocery chain
Working together since: 2017
Disciplines: Branding, Signage and print, Online stores, Content, SEO and advertising

(01)The brief

EkoMarket needed a recognisable identity across its stores, own-brand products and digital channels.

(02)The solution

We developed an identity for 21 stores, packaging for 24 own-brand products and an online store. Colour, graphics and product presentation were designed to work together, on the shelf and on screen.

(03)Deliverables

Logo
Visual identity
Store profiling
Signage and façade
Packaging
Brochures
Outdoor advertising
Bags and textile
Social media
Online store
Photo and video

(04)Images from the project

Mockup: real screenshots from the published solution.

The front page on mobile, among fresh groceries

The store finder with a map of every store, on a tablet

Examples of store identity, packaging and campaign materials.

(01)The brief

(02)The solution

(03)Deliverables

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