The right agency isn't necessarily the biggest one or the one with the longest service list. It's the team that understands your task, explains its choices and leaves you with a solution you can actually use.
How will you learn about our business?
Ask what the agency wants to know before suggesting a solution. They should be curious about your customers, your workflow and what already works, not only about the design you like.
What will we see before development starts?
A structure or prototype helps you assess content, features and visual direction early. Ask how your feedback is handled and who makes decisions.
What's included, and what happens after launch?
Ask for a clear scope, cost estimate and responsibilities. Who owns the content, domain and access to tools? Can your team update the website? What belongs to the project, and what needs a separate agreement? Clear answers now prevent confusion later.
Can you show relevant work?
A project in your industry can help, but what's more important is how the agency solved a similar challenge. Look for concrete work instead of promises of guaranteed traffic or sales.